Daniel P Dykes


Editor-in-chief & Chairman.

H&M Loves Coachella look book

Gearing up for the spring 2015 season, H&M have released their “H&M Loves Coachella” collection look book. As you’d expect of a festival-themed collection, it features plenty of crochet lace, denim shorts, floppy hats and other boho fashion staples.

New Candice Swanepoel for Victoria’s Secret

The latest look book from Victoria’s Secret features Candice Swanepoel – looking fit and fabulous ahead of the 2014 Victoria’s Secret fashion show – wearing everything from brightly coloured bikinis to nude bras, and doing everything from riding bikes to playing guitar. As always, she’ll have you inspired to hit the gym (and maybe shop some new lingerie) within seconds of viewing. The magic of…

Urban Outfitters holiday ’14 look book

Urban Outfitters presents their holiday 2014 collection – and it’s one that has all those seasonal party situations covered. Binx Walton is edgy to Hedvig Palm’s pretty in many of the shots, the former donning oversized men’s shirts and blazers or sequin leggings and moto jackets, while the latter sticks to lace dresses and flapper-esque feather hemmed frocks.

Revolve Clothing Holiday 2014 look book

Beauties Shanina Shaik and Josephine Skriver star in Revolve Clothing’s holiday look book; a lace-filled extravaganza of party frocks, crop tops and sparkling sequins. To cap it off are some vibrant faux furs that would be sure to keep the chill at bay at those winter parties.

Lovers + Friends Holiday look book

Norwegian beauty Frida Aasen stars in the Holiday look book of US label Lovers + Friends. In cutaway dresses, lace gowns and minimalist jumpsuits, it’s all about sophisticated yet sexy party dressing: “dreamy pieces fit for romantic escapades and champagne filled festivities with your best friend or your beau.”