Yesterday was day 2 of Pitti and while the weather wasn’t letting up, neither were the outfits. If these photos don’t get you even a little bit excited, then you’re in the wrong place my friend.

You sometimes forget that Pitti Uomo is a trade show with all the peacocking that goes on, but there’s business to be done. Here are street style photos from day 2, where we look at the wheelin’ and dealin’ going on, including plenty of walk-and-talks. The money for all those suits has to come from somewhere, after all.

We’re officially halfway through Pitti, and while I’m not going to call it just yet, this might just be my favourite look so far. Highlights include joyously coloured pastel green trousers and a wonderfully sculpted jacket but it’s that pocket square action that tops the whole thing off in spectacular fashion. It’s vibrant, fresh and screams of Summer in Italy. In fact, you’d be hard…

Sitting atop a tower in the Fortezza, the site of Pitti Uomo, Ben Sherman have bought a little bit of EC1 London to Firenze. They’re set up shop to celebrate their range of trousers (it’s an impressive list) that range from the standard straight drill to the American heritage-inspired and a slim cut herringbone – all in a myriad of colours.

I know with all that Pitti Uomo going on, the gym might be the last thing on your mind, but if you ever need a reason to go, this might be it.

Casual dressing is on a whole other level at Pitti Uomo. Ease and elegance takes centre stage in Florence, even when the temperatures are high and the sun beaming. Blue, khaki and summer white form the majority of the palette – and for a reason. They’re versatile, go with anything and looks good on everyone.

Accessories can easily promote good outfits into great ones and the men at Pitti Uomo know that the best. See what happens when you add an extra layer of cool to your outfit, whether it be a great bag, a killer pair of shoes or a camo umbrella. The finishing touches can make all the difference.

Thomas Hancock, in 1843, invented the vulcanisation of rubber using sulphur. That process, when applied to handmade, expertly cut and wonderfully coloured (think tennis green and honeysuckle red) garments is what forms the basis of Hancock, a new brand that specialises in creating raincoats. In the midst of Pitti, we sat down to talk to Daniel Dunko, founder and creator of Hancock about what it…

The first day of Pitti Uomo saw temperatures hit a sunny 37 degrees but the soaring temperatures (compared to last week in London, at least) won’t deter the men of Florence going out the gate guns blazing. Speaking of, blazers were in full force, almost all of them cotton and many double breasted. It’s remarkable that most don’t break a sweat, but it guess it…

Celebrating 5 years in fashion, Orlebar Brown held a little party at their Sackville St. store, complete with Long Island ice teas and Adam Brown’s latest collection. No longer just a swimwear brand, Orlebar Brown now produces a complete collection which aims to insert itself into the wardrobe of any gentleman abroad. In a vast array of colours, the flagship store is lined with polos,…