No size-zero models in London. Of course not.

Politicians love their spin. Hence some British MPs are considering launching an inquiry into whether or not the fashion industry is being “socially responsible” by using size zero models.

Trouble is, they’re not using them. As Hilary Riva, the chief executive of the British Fashion Council, says: “There is no model on the London catwalk who is a size zero.”

That’s because the politicians can’t avoid their spin and have simply picked up a term from across the pond.

As Riva points out, all the “models are typically size eight at the top and 10 at the bottom.”

Kudos goes to John Rocha, however, for this gem;

“There are no size zeros on my catwalk. I don’t think I even know what one is,” he said.

One of the problems with the debate is the lack of research done into it, and the amount of political point scoring clouding the real issues.


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He was 5 when his teacher wrote on his report card “Daniel can’t sit still.” Taking it as a compliment, he’s been on the go ever since. Having flown over 590,000 kilometres in a single year (2012), he’s done much to push the boundaries of a fashioniser, always looking to fold one extra Tom Ford suit into his set of Samsonite cases and for one extra occasion to tie a tie for. As much an editor-at-large as he is’s Editor-in-chief, when he's not travelling to all the fashion weeks his passports will allow him to, Daniel works on guiding this publication’s editorial and trend views. He is one of’s co-founders.

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