Tom Ford Knows How To Do It

With The Devil Wears Prada proving a huge success at the box-office, Daily News sheds light on how ?ber-designer Tom Ford interacts with the world’s best magazine editors when it comes time to launch a new fragrance;

Clad in a gray three-piece suit, white shirt unbuttoned, and tan as ever, Tom Ford personally greeted high profile editors this morning, including Anna Wintour, Glenda Bailey, and Robbie Myers at special one-on-one appointments to introduce his new women’s fragrance, Black Orchid. Held in a townhouse on East 64th St. between Fifth and Madison, guests were met by an enormous, snowball-like, bouquet of purple orchids at least 5′ x 5′ in size. Accompanying the fragrant florals were super shiny, polished displays in black Lucite.

As word has it, no black orchids existed until Ford approached a botanist with the idea of creating a one-of-a-kind flower for his fragrance. Headspace technology was utilized to extract the scent from the sole flower developed. The main note is the black orchid, naturally, but is accompanied by a patchouli base and hints of chocolate. The result is a scent that is spicy Oriental – not super heavy, but at the same time, a “personality smell” that is immediately recognizable.

When it comes to fashion, Ford just can’t seem to put a foot wrong.

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