Noir: Tom Ford’s new fragrance for men

There’s always a little fanfare surrounding a Tom Ford fragrance and so there should be: they never disappoint. Newly announced is Ford’s latest men’s fragrance, titled simply Noir. Spicy and full – with notes of black pepper, nutmeg and clary sage – it has a top note of violet which is sure to add an element of surprise for a men’s fragrance. Ford calls it “enigmatic, complex and surprising” and you’d be hard pressed to find anyone around’s office – male or female – that’s not looking forward to testing it out.

tom ford noir campaign

tom ford noir

The fragrance’s campaign stars Tom Ford himself in a very moody and masculine image.

Noir is officially released in October 2012.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for, where she serves as the publication's Editor.