Fragrances & Scents.

What are the ingredients that compose a successful perfume advertisement? One would say a breathtaking scenic location, while another would put forward an argument that a good TV commercial needs a well-narrated story. Some want the highest-grossing Hollywood celebrity in the finest gowns, but others are happy to look at a half-naked male body swinging to Lana del Ray’s voice by the pool. If you…

How often do you stop and wonder, “what do I want to smell like today?” Do you want to smell like the ocean or freshly cut grass? Floral or fruity? Different occasions call for different ways of awakening the senses. From flaneuring like a tourist in your own city to heading out on a date on a balmy night, we look at the best scents for the scenarios of summer.

Advertisement campaigns in the fashion and beauty industry are less about the product and more about the extravagance of the imagery or video. Especially where perfume ads are concerned, there’s no denying that we often see less of the tangible bottle, and more of everything else in that one frame, be it a nude body scattered on satin sheets or random imagery unlinked to the…

Holding the power to flash memories from the past, ignite feelings you were hoping to forget and poking nostalgia through the mere sense of smell, a whiff from a perfume strip is mightier than anticipated. A spritz on the wrist was traditionally done to camouflage bad smell from the body, but over time, it’s become a symbol of status and personality. We wear perfume to…

Scents can be the olfactory manifestation of a single breed of flower, or of a whole garden of botanicals. They can evoke a particular mood. Or they can be a place, bottled up and captured like the simultaneous memory of all the sights and sounds of a single day. That's what Tom Ford's Lavender Palm is. It's a summer's day in California, pressed into a bottle. Putting on such a fragrance is the equivalent of an unusual form of teleportation. Spray. Close eyes. Breathe. You're there. It's the warmth of sun on your face, the elegance of silk on your skin, it's grass and leaves crushed underfoot; it's elegant, warm, and fresh.

They say that 80% of a person’s satisfaction with a gift comes from how it’s wrapped. That may be the case, but a gift doesn’t just have to be wrapped in gilt-edged paper and silk ribbon; it can also be wrapped up snugly in the beautiful fabric of a story. A gift with a story is worth ten without. A gift with a story says…

Tom Ford's latest scent hits counters in the very near future, and Fashionising.com has been lucky enough to add a bottle to our scent collection. Find out our thoughts that does much to breathe new life into a flower often pigeonholed.

As well as a complete collection of skincare and cosmetics – the campaign for which stars Lara Stone along with Tom Ford’s stubble – two new fragrances have also been announced as part of Tom Ford‘s fall beauty range. Any fan of Ford’s rich, unique fragrances will be getting in line for these after reading the sumptuous descriptions of their genetic makeup, from the “hedonistic…

Updated: a third image from the campaign has been released. You can see it at the bottom of this article. Were you ever to slide open the antique wood draw of my revivalist-Tudor bedside table you would know that it plays host to a rather excessive quantity of scents from Tom Ford‘s unisex Private Blend range. It also plays host to a great many other…

Sweet sparkling fruits and delicate florals combine with sensual woods and addictive musks to create a scent reminiscent of a warm breeze on a summer day. An inviting, and in fact truthful, description for Elizabeth Arden’s latest fragrance, Mediterranean Breeze. If you’re attending High Fashion High Tea during Melbourne Spring Fashion Week (MSFW), look out for a sample of this delicious new fragrance in your…