Mona Johannesson’s beautiful plurality

Fashion media takes on  many forms. To name but a few styles there’s the direct (the awful “buy this or you shan’t be fashionable” glossy fashion magazine), the expressive, and the fantasy based. David Bellemere’s pictorial for the September 2011 issue of Marie Claire Italia walks a fine line between the latter two continues the plurality in every aspect of its approach.

With a new season on the horizon, it pays homage to the coming of autumn / fall 2011 without showing any disregard to the summer season most fashioners are currently in. The fashions it features are at once heavy and light, and each piece is thoroughly new though several have the air of a well loved garment. Even the photos have a dual quality about them, each clearly acting as a show case for new season threads all the while having the vintage air of a 70s photo shoot.

But all of these dualities play second fiddle to the shoot’s true strength: the beauty and effortless appeal of model Mona Johannesson.

Click the thumbnails for full pictures:
Mona Johannesson: Marie Claire Italia September '11
Mona Johannesson: Marie Claire Italia September '11
Mona Johannesson: Marie Claire Italia September '11
Mona Johannesson: Marie Claire Italia September '11
Mona Johannesson: Marie Claire Italia September '11
Mona Johannesson: Marie Claire Italia September '11
Mona Johannesson: Marie Claire Italia September '11
Mona Johannesson: Marie Claire Italia September '11
Mona Johannesson: Marie Claire Italia September '11
Mona Johannesson: Marie Claire Italia September '11
Mona Johannesson: Marie Claire Italia September '11
Mona Johannesson: Marie Claire Italia September '11
Mona Johannesson: Marie Claire Italia September '11

For all the clothes it’s fair to say that Johannesson was perfectly cast to carry the shoot; her natural look, soft expressions and that hair doing much to evoke a response from we the viewers. The are no shortage of photo shoots interpreting the current take on the 70s fashion revival, yet while most are literal or (worse) flat Histoire sauvage is anything but.

You can see Mona Johannesson‘s photo shoot for the September 2011 issue of Marie Claire Italia by clicking on the thumbnails above and perusing through the gallery.

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He was 5 when his teacher wrote on his report card “Daniel can’t sit still.” Taking it as a compliment, he’s been on the go ever since. Having flown over 590,000 kilometres in a single year (2012), he’s done much to push the boundaries of a fashioniser, always looking to fold one extra Tom Ford suit into his set of Samsonite cases and for one extra occasion to tie a tie for. As much an editor-at-large as he is Fashionising.com’s Editor-in-chief, when he's not travelling to all the fashion weeks his passports will allow him to, Daniel works on guiding this publication’s editorial and trend views. He is one of Fashionising.com’s co-founders.

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