Fashion blog.

11 top street style looks from London, day 4

There’s Hedvig Opshaug’s oatmeal knit dress made sporty with sneakers; Leigh Lezark’s floating florals; and Veronika Heilbrunner’s embellished black dress – with and without her Burberry blanket cape. And yes, when you’re a Russian socialite it’s perfectly reasonable to appear in the list twice. Here’s looking at you, Elena Perminova. At the gallery, 11 of the best street style photos from London, day 4.

Elena Perminova shows how to rock all black

You might expect the darlings of the street style world to permanently steer clear of head-to-toe black for fear of not standing out enough to get photographed. But proving it’s perfectly possible to do both things at once was Elena Perminova, rocking an all-black outfit in London yesterday.

Tuck it in: a fall 2014 hair trend

We’re willing to put a lot of effort into looking great at all times, regardless if we’re talking about the small details, or the more significant of the fashion statements. But in the end, what we’re all truly seeking is not only to feel effortlessly put together, but to also sport that nonchalance straightforward, to wear it confidently knowing it looks just as good as…

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