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AY Not Dead denim

Written by Daniel P Dykes.
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The reaction to Wrangler’s super cheeky hot pants was mixed. I’ll wager that the reaction to A.Y. Not Dead’s ripped hot pants will be less so. To put it one way, I think most might prefer to play it safe with A.Y. Not Dead’s patched jeans; certainly the styling with a cropped tee does little more than pigeonholes the look.

ay not dead

Click the thumbnails for full pictures:
A.Y. Not Dead S / S 2010 / 2011 campaign
A.Y. Not Dead S / S 2010 / 2011 campaign
A.Y. Not Dead S / S 2010 / 2011 campaign
A.Y. Not Dead S / S 2010 / 2011 campaign
A.Y. Not Dead S / S 2010 / 2011 campaign
A.Y. Not Dead S / S 2010 / 2011 campaign
A.Y. Not Dead S / S 2010 / 2011 campaign
A.Y. Not Dead S / S 2010 / 2011 campaign
A.Y. Not Dead S / S 2010 / 2011 campaign
A.Y. Not Dead S / S 2010 / 2011 campaign
A.Y. Not Dead S / S 2010 / 2011 campaign
A.Y. Not Dead S / S 2010 / 2011 campaign
A.Y. Not Dead S / S 2010 / 2011 campaign
A.Y. Not Dead S / S 2010 / 2011 campaign
A.Y. Not Dead S / S 2010 / 2011 campaign
A.Y. Not Dead S / S 2010 / 2011 campaign

You can see the full campaign for Argentina’s A.Y. Not Dead by clicking on the thumbnails below.

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.