Agent Provocateur channel vintage erotica

Gone is the dark high-gloss imagery: for their latest campaign, Agent Provocateur are channelling the ’70s.

With sensual French actress Mylene Jampanoi in the starring role, the campaign takes its inspiration from the erotic imagery of David Hamilton as well as erotic films Emmanuelle and The Story of O. Hence the soft, hazy light, the retro cane chairs, the sapphic innuendo.

Agent Provocateur Mylene Jampanoi

Click the thumbnails for full pictures:
Mylene Jampanoi: Agent Provocateur S/S '12 campaign
Mylene Jampanoi: Agent Provocateur S/S '12 campaign
Mylene Jampanoi: Agent Provocateur S/S '12 campaign
Mylene Jampanoi: Agent Provocateur S/S '12 campaign
Mylene Jampanoi: Agent Provocateur S/S '12 campaign
Mylene Jampanoi: Agent Provocateur S/S '12 campaign
Mylene Jampanoi: Agent Provocateur S/S '12 campaign
Mylene Jampanoi: Agent Provocateur S/S '12 campaign
Mylene Jampanoi: Agent Provocateur S/S '12 campaign
Mylene Jampanoi: Agent Provocateur S/S '12 campaign
Mylene Jampanoi: Agent Provocateur S/S '12 campaign
Mylene Jampanoi: Agent Provocateur S/S '12 campaign
Mylene Jampanoi: Agent Provocateur S/S '12 campaign
Mylene Jampanoi: Agent Provocateur S/S '12 campaign

Cementing the cinematic roots, the campaign was photographed by Jordan Scott – Ridley Scott’s daughter.

For more imagery from the Agent Provocateur spring / summer 2012 campaign, click on the gallery above. To pick up some pieces from the collection head to agentprovocateur.com.

Share some style:

Want to keep up with fashion?

Once a week, we send out an update with the latest fashion trends, styles and collections.
Get yours direct in your inbox and keep ahead of fashion.

Our newsletter is spam free and your email address will never be shared or sold.
Author

Written by .

Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.