Gone is the dark high-gloss imagery: for their latest campaign, Agent Provocateur are channelling the ’70s.

With sensual French actress Mylene Jampanoi in the starring role, the campaign takes its inspiration from the erotic imagery of David Hamilton as well as erotic films Emmanuelle and The Story of O. Hence the soft, hazy light, the retro cane chairs, the sapphic innuendo.

Agent Provocateur Mylene Jampanoi

Click the thumbnails for full pictures:
Mylene Jampanoi: Agent Provocateur S/S '12 campaign
Mylene Jampanoi: Agent Provocateur S/S '12 campaign
Mylene Jampanoi: Agent Provocateur S/S '12 campaign
Mylene Jampanoi: Agent Provocateur S/S '12 campaign
Mylene Jampanoi: Agent Provocateur S/S '12 campaign
Mylene Jampanoi: Agent Provocateur S/S '12 campaign
Mylene Jampanoi: Agent Provocateur S/S '12 campaign
Mylene Jampanoi: Agent Provocateur S/S '12 campaign
Mylene Jampanoi: Agent Provocateur S/S '12 campaign
Mylene Jampanoi: Agent Provocateur S/S '12 campaign
Mylene Jampanoi: Agent Provocateur S/S '12 campaign
Mylene Jampanoi: Agent Provocateur S/S '12 campaign
Mylene Jampanoi: Agent Provocateur S/S '12 campaign
Mylene Jampanoi: Agent Provocateur S/S '12 campaign

Cementing the cinematic roots, the campaign was photographed by Jordan Scott – Ridley Scott’s daughter.

For more imagery from the Agent Provocateur spring / summer 2012 campaign, click on the gallery above. To pick up some pieces from the collection head to agentprovocateur.com.

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