To put it more accurately label Giorgio Armani is selling a new phone, continuing their collaboration with Samsung who are tasked with producing the devices’ internals.
Hoping to carve out a new niche away from the rather unsuccessful ‘female fashion phones’ of yesteryear, Ben Hill has been chosen to front the campaign.
Ruggedly handsome Ben might be, able to convince us to part with our iPhones he is not, however.
The phone will retail for around US$900.
