Sarah Jessica Parker’s clothing line ‘Bitten’ has managed to grab some attention, but is it just another celebrity line? As reported:
What ever one may think of the line, one question must be asked: Can sensibly priced clothing from a down-to-earth actress stand out in an increasingly crowded market for celebrity-branded fashion?
With Bitten, Parker joins Madonna, Kate Moss, Jennifer Lopez, Mary-Kate and Ashley Olsen, and other stars who are seeking success with celebrity clothing collections.
“They haven’t saturated the market yet but we’re getting kind of close,” said Marshal Cohen, chief analyst at NPD Group Inc., a Port Washington, N.Y.-based market research firm. “Celebrity branding makes it easy for a company to a sell a brand because it becomes a talking point.”
So far the lines have done well, but since most are in their first season, there isn’t much to compare them with, Cohen said.
Parker and Steve & Barry’s – best known for its inexpensive college apparel and $14.98 Starbury One sneaker – are hoping the Bitten line stands out because of its cheap prices. While other celebrity lines sell items for up to $100 or more, nothing in Bitten’s 500-piece collection, Steve & Barry’s first for women, is over $19.98, and sizes range from 2 to 20.