I’ve loved Barbour (J. Barbour & Sons) for a long time. With its heritage, style, and obvious quality it epitomises a lot of what I love about fashion. So naturally I’m thrilled to read of their new collection, Britprep, which aims to draw a line between the American Preppy look and its more understated British cousin.

Britprep

Click the thumbnails for full pictures:
Barbour 'Britprep' Spring/Summer 2009
Barbour 'Britprep' Spring/Summer 2009
Barbour 'Britprep' Spring/Summer 2009
Barbour 'Britprep' Spring/Summer 2009
Barbour 'Britprep' Spring/Summer 2009

The Britprep collection is a “new collaboration between Japanese designer Tokihito Yoshida (aka To Ki To)” and through it Barbour hopes to bring “authenticity to a look that defines the lifestyle of a British summer.”.

So what exactly is “Britprep”? According to Barbour, the look is not quite as clean and crisp as American Preppy. Simple, stylish, and contemporary, the collection “pays particular attention to fashion, color and tradition capturing the essence of ‘Britishness.’”

Source: Luxist

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.