I’ve loved Barbour (J. Barbour & Sons) for a long time. With its heritage, style, and obvious quality it epitomises a lot of what I love about fashion. So naturally I’m thrilled to read of their new collection, Britprep, which aims to draw a line between the American Preppy look and its more understated British cousin.
The Britprep collection is a “new collaboration between Japanese designer Tokihito Yoshida (aka To Ki To)” and through it Barbour hopes to bring “authenticity to a look that defines the lifestyle of a British summer.”.
So what exactly is “Britprep”? According to Barbour, the look is not quite as clean and crisp as American Preppy. Simple, stylish, and contemporary, the collection “pays particular attention to fashion, color and tradition capturing the essence of ‘Britishness.’”