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COS – H&M Spin Off – Opens Its Doors

Written by Tania Braukämper.
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COS, the “new fashion brand that puts the haute in high street,” has opened in London.

According to the press release issued by H&M:

COS splices its design flair with attainable prices for both men and women.
These are immaculately produced wardrobe perennials: incorporating clean-cut
accessible design with just a wink of character; a subtle design twist that
lends each garment a modernist edge.

COS’s London launch will be followed by a roll-out tour of COS store openings in
Germany, Belgium and the Netherlands at the end of March. Ten stores are planned
to open by the close of 2007.


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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.