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Changes for Agent Provocateur

Agent Provocateur is having an image overhaul, this time it's not their face, just their type face. The story behind the original logo was penned by founder Joseph Corré using lipstick which, we hope, to keep with the overall feel was penned on a mirror as part of a steamy note. This time however they decided to send the job of designing the new type face to House industries, world class font designers.

The agent Provocateur book

The result has been put together into a book to show you the development of the new branding which has been put together using one of the signature pieces from Agent Provocateur, the tie-side knickers. The book which retails for $100 on the house 33 website contains sixteen pages and is appropriately shaped like a bum.

Written: 13th November 2007 at 17.40

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Author
Allan Barger

Authored by Allan Barger.

It's left to Allan to bring the street look to Fashionising.com. It's simply his scene, and, let's face it, his tastes in high-top Nikes will never be shared by the rest of us. Marrying colourful bright colours with awfully tight skinny jeans has become a trademark look for him, and shows the true nature of fashion trend divergence we're always blogging about. Always beating the pavements of some inner-city hub look to Allan for upcoming street trends that may end up mainstream sooner then you think.

He says: Beware of neon.
We say: Why do you wear it then?

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