Agent Provocateur is having an image overhaul, this time it’s not their face, just their type face. The story behind the original logo was penned by founder Joseph Corr?© using lipstick which, we hope, to keep with the overall feel was penned on a mirror as part of a steamy note. This time however they decided to send the job of designing the new type face to House industries, world class font designers.
The result has been put together into a book to show you the development of the new branding which has been put together using one of the signature pieces from Agent Provocateur, the tie-side knickers. The book which retails for $100 on the house 33 website contains sixteen pages and is appropriately shaped like a bum.
