In the coming months we’ll be seeing Missoni team up with Target and Versace with H&M. However, designer diffusions don’t always go in a cheaper direction. The first time we really took note of this was when we stumbled across the ridiculously quick Bugatti Veyron which had been re-styled by Hermes. In the same year, Hermes worked alongside Citroen to make a one-of-a kind ’89 2CV. Both of these by their nature were out of reach for most everyone. Someone appears to have been taking notes on their marketing success.
In May, we told you about Fiat and Gucci. Today, landing on our desk is the news that the masters of the fashion-cross-brand, colette, have teamed up with Aston Martin to bring fourteen bespoke built Cygnets to the market. The Cygnet is Aston Martin’s new microcar offering, with only a 1.3L engine it is far removed from the company’s usually sporty offerings. You can see a list of features included in the bespoke colette version after the jump.
- Stainless steel hand formed and engraved door handle badges
- “Cygnet & colette” branded hand enamelled boot badging manufactured by Thomas Fattorini
- Quilted Alcantara sun visors to complement the quilted leather door and seat inserts
- Hand trimmed, quilted colette blue leather occasional cushions for the rear seats
- “Cygnet & colette” branding on satellite navigation start up
- A unique “Cygnet & colette” key ring machined from solid aluminium with blue enamelling
Of their collaboration colette have written;
This bespoke Cygnet is an expression of colette’s values and style and the perfect choice for city driving. It comes with a selection of goodies to ensure that every trip is fun and to pass the time in the traffic including candies, a Wallpaper* Paris guide, a custom Sigg bottle to stay hydrated and the latest colette compilation CDs.
The colette team focussed on materials, colours and styling to create its limited edition Cygnet demonstrating the extent to which an individual or organisation can tailor any Aston Martin to their own personal exacting taste with the company’s Works Tailored programme.
The Cygnet & colette collaboration will cost 48,995 Euro, pricing it far in front of the Gucci x Fiat competition which has been tentatively priced at 17,000 Euro.
We’ve also gleaned from the press release that this is only the first of further collaborations for the Cygnet. Thus it begs the question, is there a designer car collaboration you’d be keen to see? It need not be one for the Cygnet brand – maybe Versace for Volvo, Azzedine Alaia for Audi or even Karl for Kia [ha!]. Either way, let us know in the comments below.