London label e.g… have just launched a debut collection which grabbed our eye for its interesting shapes and unique mix of the futuristic and the classic. Accurately described as being for a split personality – “a tough tomboy with a youthful girly look” – the collection sports many accentuated shoulders (a growing trend), sharply structured pieces, and contrasting drapes and folds.

Debut collection from eg

Click the thumbnails for full pictures:
e.g. debut collection lookbook: S/S09
e.g. debut collection lookbook: S/S09
e.g. debut collection lookbook: S/S09
e.g. debut collection lookbook: S/S09
e.g. debut collection lookbook: S/S09
e.g. debut collection lookbook: S/S09
e.g. debut collection lookbook: S/S09
e.g. debut collection lookbook: S/S09
e.g. debut collection lookbook: S/S09

This is one promising label we’ll be keeping an eye on. Click on the gallery below to peruse more looks from e.g.’s debut collection.

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