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Debut collection from e.g… London

Written by Tania Braukämper.
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London label e.g… have just launched a debut collection which grabbed our eye for its interesting shapes and unique mix of the futuristic and the classic. Accurately described as being for a split personality – “a tough tomboy with a youthful girly look” – the collection sports many accentuated shoulders (a growing trend), sharply structured pieces, and contrasting drapes and folds.

Debut collection from eg

Click the thumbnails for full pictures:
e.g. debut collection lookbook: S/S09
e.g. debut collection lookbook: S/S09
e.g. debut collection lookbook: S/S09
e.g. debut collection lookbook: S/S09
e.g. debut collection lookbook: S/S09
e.g. debut collection lookbook: S/S09
e.g. debut collection lookbook: S/S09
e.g. debut collection lookbook: S/S09
e.g. debut collection lookbook: S/S09

This is one promising label we’ll be keeping an eye on. Click on the gallery below to peruse more looks from e.g.’s debut collection.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.