The interest generated in the Matt Smith’s pictorial for Esquire magazine left me in no doubt of the popularity of the Doctor Who series. It’s influence on all things sartorial, however, I was more sceptical about; after all, there was the Doctor who wore celery on his lapel instead of a much preferred brooches. However, with Matt Smith’s incarnation reportedly driving sales of Harris Tweed, of which his sportscoat in each episode is made, it would seem that poor sartorial judgement is a thing of the past for the Doctor. Now Topman are claiming that the series is also pushing the revival of the bow tie to an all new level.
In his first episode on April 3, Smith declared “bow ties are cool” and it looks as though young shoppers have taken his comments to heart.
Topman, whose shoppers ages’ are the target audience for the TV programme, shows a range of 12 bow ties on its website.
A spokeman for the store said: “Since the new Doctor Who aired we have seen a dramatic rise in bow tie sales, in the last month up sales have increased by 94%.
“Last week alone they accounted for 14% of all our tie sales – whereas over the last 6 months they have been only taking around 3% of our tie sales.”
