Clothing & Accessories / Fashion blog / Fashion collections

First Look: Stella McCartney for Notify Jeans

Written by Daniel P Dykes.
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Truth be known, there’s really not that much to look at. However, following up from our article last month about Gucci Group threatening to dump Stella McCartney from its portfolio, comes the first look at the collection Stella is doing for Notify Jeans as a result.

Unlike ‘celebrity collections’ which Stella has done, don’t expect to snap up a bargin: these jeans will retail somewhere around the US$395 mark.

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.