Clothing & Accessories / Fashion blog / Fashion collections

First look at Sienna Miller’s fashion line

Written by Daniel P Dykes.

Fashion capsules created by celebrities, be they Kate Moss or Lily Allen, are certainly de jour right now. However, Sienna Miller has seemingly one-upped everyone with her own label – twenty8twelve. The label, its name taken from Sienna’s birth date, is a collaboration between the model-cum-actress and her sister Savannah.

Despite having been on the cards for almost a year now, the label is backed by Carlos Ortega (owner Pepe Jeans), only one picture has emerged to date;

Portfolio gives us an indication of the costs of pieces from the label;

Best of all, the pricing is really reasonable. The most expensive coats are only 345 pounds (or about $650) and the shirts begin at 40 pounds (or $80).

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.