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Gail Sorronda and Yeojin Bae for Target
Written by Daniel P Dykes
Target Australia have so far brought us special collections from the likes of Stella McCartney, Josh Goot, and The Veronicas, and they've now announced who the next designer for their 'Designers for Target' range will be.
Sorry, did we say designer? We meant designers.
In a surprising move Target have announced not one, but two designers. So watch the shelves for two capsules from Australian designers Yeojin Bae and Gail Sorronda, both who were finalists in the Tiffany Designer Awards earlier this year, Bae taking the award home.
We've already made ours picks from both lines. From Yeojin Bae (above) we've got our eye on the two dresses really playing up to the current season's trends; namely the mini-dress and the single shouldered, floral dress. Our middle two dresses seem equally perfect for the season, in particular we're keen to see how much fashionistas can make of a little white dress.
Gail Sorronda's collection (below) is smaller, but no less fun or sexy. We're keeping our eye on the pinafore dress (available in black and white as well as red, we're keeping the black in mind), butterfly sleeve dress, and the long frill sun dress.
Both capsules will be available at Target Australian on 13 October.
Written: 2nd October 2007 at 16.36
Comments: Click Designer for Target Australia - October 2007 to read comments.
Author
Written by Daniel P Dykes.
Traditionalist and futurist are two of the labels applied to Daniel, but he sees the two as being in perfect balance. With a keen eye on the future and his finger on the pulse he helps keep fashionisers everywhere ahead in the fashion stakes as Fashionising.com's lead fashion trend analyst. Believing that the late-2000s credit crisis will be ultimately good for fashion, Daniel sees a future for fashion where grounded in traditional values; where luxury fashion again comes to represent quality production as opposed to being solely label driven.
Currently based in Melbourne, Daniel is Fashionising.com's Editor in Chief and Chairman.