H&M go eco-friendly

In producing their ‘Conscious’ collection, H&M have teamed up with Natasha Poly for their shoot. Using organic cotton and recycled polyester, the collection is photographed with simple whites against a backdrop of blues, and the environment is a key focus in this range. This may be a more common concept for large brands as we move even further into a society conscious of the environment.

Natasha Poly H&M

Click the thumbnails for full pictures:
Natasha Poly: H&M Conscious Collection 2011 Spring
Natasha Poly: H&M Conscious Collection 2011 Spring
Natasha Poly: H&M Conscious Collection 2011 Spring
Natasha Poly: H&M Conscious Collection 2011 Spring
Natasha Poly: H&M Conscious Collection 2011 Spring
Natasha Poly: H&M Conscious Collection 2011 Spring
Natasha Poly: H&M Conscious Collection 2011 Spring
Natasha Poly: H&M Conscious Collection 2011 Spring
Natasha Poly: H&M Conscious Collection 2011 Spring
Natasha Poly: H&M Conscious Collection 2011 Spring
Natasha Poly: H&M Conscious Collection 2011 Spring
Natasha Poly: H&M Conscious Collection 2011 Spring
Natasha Poly: H&M Conscious Collection 2011 Spring
Natasha Poly: H&M Conscious Collection 2011 Spring
Natasha Poly: H&M Conscious Collection 2011 Spring
Natasha Poly: H&M Conscious Collection 2011 Spring
Natasha Poly: H&M Conscious Collection 2011 Spring
Natasha Poly: H&M Conscious Collection 2011 Spring
Natasha Poly: H&M Conscious Collection 2011 Spring
Natasha Poly: H&M Conscious Collection 2011 Spring
Natasha Poly: H&M Conscious Collection 2011 Spring
Natasha Poly: H&M Conscious Collection 2011 Spring
Natasha Poly: H&M Conscious Collection 2011 Spring
Natasha Poly: H&M Conscious Collection 2011 Spring
Natasha Poly: H&M Conscious Collection 2011 Spring
Natasha Poly: H&M Conscious Collection 2011 Spring
Natasha Poly: H&M Conscious Collection 2011 Spring
Natasha Poly: H&M Conscious Collection 2011 Spring
Natasha Poly: H&M Conscious Collection 2011 Spring
Natasha Poly: H&M Conscious Collection 2011 Spring
Natasha Poly: H&M Conscious Collection 2011 Spring
Natasha Poly: H&M Conscious Collection 2011 Spring
Natasha Poly: H&M Conscious Collection 2011 Spring
Natasha Poly: H&M Conscious Collection 2011 Spring
Natasha Poly: H&M Conscious Collection 2011 Spring
Natasha Poly: H&M Conscious Collection 2011 Spring
Natasha Poly: H&M Conscious Collection 2011 Spring
Natasha Poly: H&M Conscious Collection 2011 Spring
Natasha Poly: H&M Conscious Collection 2011 Spring

You can view all of the H&M look book images by clicking through the thumbnails below.

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