In producing their ‘Conscious’ collection, H&M have teamed up with Natasha Poly for their shoot. Using organic cotton and recycled polyester, the collection is photographed with simple whites against a backdrop of blues, and the environment is a key focus in this range. This may be a more common concept for large brands as we move even further into a society conscious of the environment.
You can view all of the H&M look book images by clicking through the thumbnails below.
