If I were to give you a detailed analysis into Bjorg’s spring 2012 video Heresy I’d have to concede it were all guesswork. It’s the kind of film that’s open to your own interpretation. What I can say though is that it’s strangely gripping, made of just a few lengthy cuts that sweep a barren landscape on which the interpretable action takes place.
As for Bjorg’s jewellery collection for the season – explored in far more detail in the look book than in the largely thematic video – these are pieces that play to mythology, dreamscapes, the geometry and geology that have so successfully devoured other jewellery trends this year to become the number one desire. Organic, hippie yet futurist, raw yet refined. Ear-cuffs and cigarette holding rings give a unique (and very editorial worthy) expansion to the usual jewellery suspects.
You can watch Matias & Mathias’ ‘Heresy’ video above, or click on the thumbnails for the full Bjorg spring 2012 look book.
