Jason Wu: a collaboration on Target

As far as designer / high street collaborations go, Jason Wu for Target is a winner. The 2012 collection is prim without being stuffy, ladylike with a flare of 1960s retro-chic, yet basic enough to come with the promise of wearability. There’s little to fault in the vintage-inspired prints, full pleated skirts, and straight-cut minidresses.

The accessories have a similar appeal to the clothes: woven handbags and kitty-print scarves are the kind that would add a dollop of retro sweetness to the simplest of outfits.

jason wu for target 2012

Click the thumbnails for full pictures:
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12

The concept of the designer collaboration may be a little tired, but thankfully Jason Wu‘s collection for Target is not. You can view the full look book at the gallery above.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.