As far as designer / high street collaborations go, Jason Wu for Target is a winner. The 2012 collection is prim without being stuffy, ladylike with a flare of 1960s retro-chic, yet basic enough to come with the promise of wearability. There’s little to fault in the vintage-inspired prints, full pleated skirts, and straight-cut minidresses.

The accessories have a similar appeal to the clothes: woven handbags and kitty-print scarves are the kind that would add a dollop of retro sweetness to the simplest of outfits.

jason wu for target 2012

Click the thumbnails for full pictures:
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12
Jason Wu for Target '12

The concept of the designer collaboration may be a little tired, but thankfully Jason Wu‘s collection for Target is not. You can view the full look book at the gallery above.

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