Bikinis & swimwear / Clothing & Accessories / Fashion blog

Kylie Plays Muse to Beachwear Range

Written by Daniel P Dykes.

Kylie Minogue plays muse to H&M in a bohemian-chic beachwear collection; and will also star as the collection’s face.

From Dexinger:

H&M’s theme this summer is Australia a relaxed, sporty, beach-life feel mixed with the glam look and lots of shiny metallic…

The “H&M loves Kylie” line is part of H&M’s main swimwear range and contains fifteen styles which will be in all H&M stores that sell womenswear in mid May.

“When we think Australia and glamour we think Kylie, who is such a stylish person,” says H&M’s head of design Margareta van den Bosch.

10 percent of all money spent on this beachwear line will be donated to WaterAid.

Share:  
 Newsletter:
Author

Written by .

Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.