And so the label that is Alexander McQueen continues. Only days after announcing their new underwear collection, it has been revealed that the fashion house is collaborating on a capsule collection with performer Lady Gaga for the Spring 2011 season.
The news comes after it was rumoured that British designer Gareth Pugh would take over the reigns of the brand. PPR, who own half of the McQueen fashion house, however, are said to be keen on Gaga’s involvement due to the commercial viability and cohesion between both the brand and the performer. As the Wall Street Journal revealed in February, McQueen considered Lady Gaga his “unofficial muse.”
At this early stage little is known about the capsule collection. It is believed, however, that it will sit alongside the main Alexander McQueen line, more in the vein of the McQ by Alexander McQueen diffusion, and that the collection is being fleshed out under the working title of ‘Poisson D’Avril’, a reference to the thematic poison present in Lady Gaga’s Telephone video clip.
In light of no pictures being available of the forthcoming capsule collection, given this is, after all, an April Fool’s joke (Poisson D’Avril is, roughly, French for April Fool’s), you can peruse pictures of Alexander McQueen’s Autumn (Fall) / Winter 2010 collection by clicking on the thumbnails below.