Lanvin for H&M collection catwalk

The concept of designer collaborations for chain stores is a tired one. Tired, but not yet dead; in fact it just means that said chain stores have to work extra hard to lock in someone great, someone who’ll still cause ripples in the fashion pond. Enter Alber Elbaz / Lanvin and a capsule for H&M, the first collaboration in a while to have something of an impact.

Having previously seen some teaser images and a video campaign, it was a full parade yesterday that brought the whole collection to light. Elbaz’ expected pieces were there: the asymmetrical ruffled dresses, the intricate jewellery, the statement heels. The overall aesthetic was nothing akin to the sophistication of a Lanvin show, however – with some clashing colours and prints looking downright garish – but then we suppose the point is to create something younger, cheaper, more accessible. And to that end, there are certainly some great pieces worth picking up and styling with your own touch.

Lanvin for H&M 2010

Click the thumbnails for full pictures:
Lanvin for H&M fashion show, November 2010
Lanvin for H&M fashion show, November 2010
Lanvin for H&M fashion show, November 2010
Lanvin for H&M fashion show, November 2010
Lanvin for H&M fashion show, November 2010
Lanvin for H&M fashion show, November 2010
Lanvin for H&M fashion show, November 2010
Lanvin for H&M fashion show, November 2010
Lanvin for H&M fashion show, November 2010
Lanvin for H&M fashion show, November 2010
Lanvin for H&M fashion show, November 2010
Lanvin for H&M fashion show, November 2010
Lanvin for H&M fashion show, November 2010
Lanvin for H&M fashion show, November 2010
Lanvin for H&M fashion show, November 2010
Lanvin for H&M fashion show, November 2010
Lanvin for H&M fashion show, November 2010
Lanvin for H&M fashion show, November 2010
Lanvin for H&M fashion show, November 2010
Lanvin for H&M fashion show, November 2010
Lanvin for H&M fashion show, November 2010
Lanvin for H&M fashion show, November 2010
Lanvin for H&M fashion show, November 2010
Lanvin for H&M fashion show, November 2010
Lanvin for H&M fashion show, November 2010
Lanvin for H&M fashion show, November 2010
Lanvin for H&M fashion show, November 2010
Lanvin for H&M fashion show, November 2010
Lanvin for H&M fashion show, November 2010
Lanvin for H&M fashion show, November 2010
Lanvin for H&M fashion show, November 2010
Lanvin for H&M fashion show, November 2010
Lanvin for H&M fashion show, November 2010
Lanvin for H&M fashion show, November 2010
Lanvin for H&M fashion show, November 2010
Lanvin for H&M fashion show, November 2010
Lanvin for H&M fashion show, November 2010
Lanvin for H&M fashion show, November 2010

The collection hits H&M stores next week. More photos of the catwalk launch, along with some behind the scenes photos, can be found by clicking on the thumbnails below.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.