Like a steadfast paper doll Lily Cole models 37 of the most unique, unusual and utterly intriguing sets of lingerie you’ve ever laid eyes on. One set turns her into a mechanical object covered in cogs. Another plates her in mirrored shards that seem to transform her into a living cyborg. Other are hinged or feathered or peplumed or frilled, made from sailor’s knots of rope or soft netting or starkly architectural shapes. Such is the creativity the Triumph Inspiration Award musters up and such are the creative wonders a panel of judges – including Lily Cole herself, photographer Ellen Von Unwerth, Helena Christensen and others – will have to choose between come final time.
The Triumph award gives out a cash prize as well as commercial realisation of the winning design, so for the talented winner (luck has little to do with it) it’s a brilliant opportunity to get a design produced.
Lily Cole was interviewed about the Award, and what it was like to shoot the campaign with Ellen Von Unwerth:
To what specific details will you pay attention while the designers present their lingerie?
Comfort and fit are very important for underwear I feel. Then choosing something unique and innovative that stands out, whilst also being beautiful. Hopefully something I would want to wear!
What is it like working together with Ellen von Unwerth?
I loved working with Ellen – she is both fun and professional so we get what we need whilst also making the process playful.
Does working with a female photographer make you feel more comfortable? Is it maybe easier to connect with a woman?
I didn’t really think about it at the time but yes I felt very comfortable shooting underwear with Ellen, and I’m sure part of that is to do with the fact she is another woman, so I never felt exposed.
As underwear is usually not seen by many persons – do you take care of the lingerie you are wearing?
Yes! I think the fact that it is not seen by many people makes it very important as it’s all the more special! Wearing underwear I like is very important to me.
A lot of the finalists’ designs look absolutely spectacular, but do not seem to be very wearable. As a model you are used to wear uncomfortable clothing, but can you imagine wearing these designs in your personal life?
I think it’s important that the design is both spectacular and very wearable so I will be on the lookout for a striking piece which could be worn under a dress at TIA.
To see the full range of creativity that the finalists have brought to this year’s award, click on the thumbnails and peruse the full gallery; there’s many an amazing piece to be seen.
For more information about the Triumph Inspiration Award visit triumphinspirationaward.com.