Lonely, but not lost: Lonely Hearts

“Wearable, directional and feminine without being overly sweet.” So describes Lonely Hearts of their continuing aesthetic that never wavers from season to season. The New Zealand label’s collection for autumn 2012 channels that wearability into sporty cuts, the direction into effortless shapes, and the femininity into lingerie pieces that are made to be on display.

With Rachel Rutt bringing the attitude to the collection’s look book, it’s one that won’t disappoint the brand’s loyal following.

View more of Lonely Hearts autumn / winter 2012 at the gallery above.