Through their June 2011 / summer 2011 women’s offering high street retailer Massimo Dutti give more than a hint of the aesthetic that has made them a success. Effortless and elegant, you can see why the brand is popular amongst enthusiasts of Polo Ralph Lauren – they share a vibe, albeit with Massimo Dutti leaning less towards accented recreationism.

massimo dutti 70s

Click the thumbnails for full pictures:
Massimo Dutti June 2011 Look Book
Massimo Dutti June 2011 Look Book
Massimo Dutti June 2011 Look Book
Massimo Dutti June 2011 Look Book
Massimo Dutti June 2011 Look Book
Massimo Dutti June 2011 Look Book
Massimo Dutti June 2011 Look Book
Massimo Dutti June 2011 Look Book
Massimo Dutti June 2011 Look Book
Massimo Dutti June 2011 Look Book
Massimo Dutti June 2011 Look Book
Massimo Dutti June 2011 Look Book

Based largely on summer browns and creams, Massimo Dutti‘s June 2011 offering is another to play heavily to the 70s fashion revival with wide leg pants aplenty.

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.