The Prada phone is coming, and they’re trying to steal Apple’s thunder.

Touting it as the the “world’s first advanced touch interface”, the phone will feature an in-built MP3 player, video player, document viewer, blue-tooth, and, oh, a phone. All-in-all it comes across as a more basic version of the Apple iPhone, but with Apple’s release date much later in the year this is still going to hurt their sales with the fashion market.

Those of us in Europe will be able to get our hands on the Prada phone by LG. Asian countries, possibly including Australia, will be able to get the phone in March. Sorry to our US readers, you’re unlikely to see it at all as it’s made for the Tri-Band telephone network which isn’t available to you.

The phone is expected to retail for 600 euros.

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.