Generally when celebrities put their name to a range it’s subpar to say the least. Naturally there are a few exceptions, Kate Moss for Topshop amongst them. Another exception comes in the form of Ashley and Mary-Kate Olsen and their label Elizabeth and James. The true extent of their involvement in the label I know not, but seldom has a collection’s casual sensibilities failed to impress, and their spring / summer 2011 offering is no different.

elizabeth james spring 2011

Click the thumbnails for full pictures:
Elizabeth and Jamesâ s/S '11 Collection Look Book
Elizabeth and Jamesâ s/S '11 Collection Look Book
Elizabeth and Jamesâ s/S '11 Collection Look Book
Elizabeth and Jamesâ s/S '11 Collection Look Book
Elizabeth and Jamesâ s/S '11 Collection Look Book
Elizabeth and Jamesâ s/S '11 Collection Look Book
Elizabeth and Jamesâ s/S '11 Collection Look Book
Elizabeth and Jamesâ s/S '11 Collection Look Book
Elizabeth and Jamesâ s/S '11 Collection Look Book
Elizabeth and Jamesâ s/S '11 Collection Look Book
Elizabeth and Jamesâ s/S '11 Collection Look Book
Elizabeth and Jamesâ s/S '11 Collection Look Book
Elizabeth and Jamesâ s/S '11 Collection Look Book
Elizabeth and Jamesâ s/S '11 Collection Look Book
Elizabeth and Jamesâ s/S '11 Collection Look Book
Elizabeth and Jamesâ s/S '11 Collection Look Book
Elizabeth and Jamesâ s/S '11 Collection Look Book
Elizabeth and Jamesâ s/S '11 Collection Look Book
Elizabeth and Jamesâ s/S '11 Collection Look Book
Elizabeth and Jamesâ s/S '11 Collection Look Book
Elizabeth and Jamesâ s/S '11 Collection Look Book
Elizabeth and Jamesâ s/S '11 Collection Look Book
Elizabeth and Jamesâ s/S '11 Collection Look Book
Elizabeth and Jamesâ s/S '11 Collection Look Book

Young and on trend, look for key 2011 trend pieces such as a sheer maxi dress and a heavy 70s infusion.

You can view the entire Elizabeth and James spring / summer 2011 look book by clicking on the thumbnails below.

Via Fashionista.

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.