Personalised luxury from Tiffany & Co.

I’ve always found that the path to gifting someone a piece of ‘fashion’ is littered with complexities. As much as we’re told that ‘it’s the thought that counts’, each of us want to make sure that our gift does not come across as subpar. It’s not ego that makes that the case, rather our desire to show our love and appreciation. So it is that we seek out the gift whose quality is at least recognisable to the recipient, a desire which generally sees us contemplating gifts from the known fashion and jewellery houses. Houses whose reputation for doing things best precedes them. One problem solved.

That in itself raises another gifting complexity, however – how does one purchase something from such houses without forsaking the quality a gift for a loved one needs: individuality? The right marquee alone doesn’t say everything we need – the gift itself needs to be perfect for the individual.

With Mother’s Day looming it was this careful process required of gifting that my thoughts entertained as I made my way down Sydney’s George Street, pausing beneath various marquee emblazoned awnings to avoid the autumn rains before I entered the genial world of Tiffany & Co.

tiffany locks

Click the thumbnails for full pictures:
Tiffany Locks from Tiffany & Co.
Tiffany Locks from Tiffany & Co.
Tiffany Locks from Tiffany & Co.
Tiffany Locks from Tiffany & Co.
Tiffany Locks from Tiffany & Co.
Tiffany Locks from Tiffany & Co.
Tiffany Locks from Tiffany & Co.

Tiffany, you see, have recently released a range that may just tick all the boxes required of the gifting process. Dubbed the Tiffany Locks range, they are as their name implies: an offering of pendants and charms shaped, with a select few functioning, as traditional locks. Finished in different golds and silvers, the design of each lock has been inspired by Tiffany archival designs.

So far in the gift processing, the range ticks a box – a marquee brand, and one that more than adequately communicates appreciation to the intended recipient such is the charm that the Tiffany & Co. name varies with it.

Where are we left on the personalisation front, however? After all, a great gift shouldn’t just communicate quality but also the fact that we the gift giver understand the recipient, that we know their likes, and that we can pick a gift accordingly. So it is that the Tiffany Locks get full marks, but perhaps without the full price tag that often comes with personalisation. Personalisation is, after all, another word for bespoke. This the Tiffany Locks are not, what I discover they are is, as I put it at the time, “custom without being bespoke.”

Tiffany have achieved this through two key features of the range: a broad selection of styles and finishes, and also the ability to have each lock hung form the chain of one’s choosing. Too often pendants purchased in jewellery stores come with a chain as a point of dictation. “This pendant goes with that chain,” we’re told, and there aren’t two ways about it. Tiffany have done away with that limitation, allowing for the pendants to be paired with various lengths of chains that range from delicate finishes through to those with a much heavier appeal.

A marquee name and personalisation in one offering makes the Tiffany Locks a secure gifting option if ever there was one. More so, it’s a gifting option that ranges from the “just because” at $125 right through to the “you’re beyond special”, replete with diamonds, at $8,150.

The Tiffany Locks collection is available at select Tiffany & Co. stores worldwide.

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Written by .

He was 5 when his teacher wrote on his report card “Daniel can’t sit still.” Taking it as a compliment, he’s been on the go ever since. Having flown over 590,000 kilometres in a single year (2012), he’s done much to push the boundaries of a fashioniser, always looking to fold one extra Tom Ford suit into his set of Samsonite cases and for one extra occasion to tie a tie for. As much an editor-at-large as he is’s Editor-in-chief, when he's not travelling to all the fashion weeks his passports will allow him to, Daniel works on guiding this publication’s editorial and trend views. He is one of’s co-founders.

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