After my utter adoration for Gucci’s bohemian-inspired AW08/09 collection, and my subsequent distaste for Rihanna’s uninspired wearing of the collection’s fringed boots, it should probably come as no surprise that Rihanna’s Tattoo Heart campaign for the brand is a huge disappointment for me.

Rihanna for Gucci's Tattoo Heart collection

Click the thumbnails for full pictures:
Gucci Tattoo Heart collection for UNICEF starring Rihanna
Gucci Tattoo Heart collection for UNICEF starring Rihanna
Gucci Tattoo Heart collection for UNICEF starring Rihanna

More Ed Hardy than Frida Giannini, the bag designs are a long way off what we’d expect of Gucci. Still, 25% of all proceeds go to UNICEF – so if nothing else, the tattooed heart is in the right place.

You can also watch a (hugely uninspired) video of the campaign below.

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