Designer / store collaborations have become so common of late that it now takes something truly exciting to catch the attention of shoppers. Well, how about Roberto Cavalli for H&M?

H&M made the announcement yesterday and it’s one we didn’t see coming. Going from celebrities like Madonna and Kylie to a big name Italian designer is likely to be a step in the right direction for H&M, who could never quite compete in the celebrity stakes thanks to Topshop’s deal with Kate Moss.

The “Roberto Cavalli at H&M” collection will be available in approximately 200 selected H&M stores worldwide for a limited period of time starting from November 8th 2007.

“I love freedom and challenges: breaking down barriers, experimenting in different directions. H&M is all this for me. I will add a dash of festivity and dreams,” Cavalli explained.

The line will consist of iconic menswear, 20 pieces, and womenswear, 25 pieces, including lingerie plus matching accessories.


Kate Moss models for Cavalli’s latest campaign

Visit www.hm.com

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