Things are looking up for Australian model Jess Hart. Just recently she’s been named as the 2009 face of Melbourne Spring Fashion Week (MSFW); signed on to model for Victoria’s Secret; and was announced as the face of swimwear label Seafolly.

Jess Hart for Seafolly Swinwear

Click the thumbnails for full pictures:
Jess Hart for Seafolly swimwear: Summer 2009/2010 Lookbook
Jess Hart for Seafolly swimwear: Summer 2009/2010 Lookbook
Jess Hart for Seafolly swimwear: Summer 2009/2010 Lookbook
Jess Hart for Seafolly swimwear: Summer 2009/2010 Lookbook
Jess Hart for Seafolly swimwear: Summer 2009/2010 Lookbook
Jess Hart for Seafolly swimwear: Summer 2009/2010 Lookbook
Jess Hart for Seafolly swimwear: Summer 2009/2010 Lookbook
Jess Hart for Seafolly swimwear: Summer 2009/2010 Lookbook

Hart’s toned figure and blonde bedhair work exceedingly well for the campaign, which avoids the invocations of poolside-glamour that come with many of 2009’s bikini trends. Instead, it evokes a warm sense of the classic Australian beach beauty; shot amidst the breathtaking surrounds of Haggerstone Island on the Great Barrier Reef.

Click on the gallery below for more pictures from the Seafolly Summer 2009/2010 lookbook.

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