Ann-Sofie Back shows off her boldest collection at London Fashion Week. After launching her own label in 2001, she has continuously succeeded in offering an alternative to other designers with her pieces being inspired by normality. This week is no exception with her line showing that the mundane can, indeed, be exciting.

Like Marajoara in their recent collection, this designer has used ‘real women’ in the past to promote her designs. The Swedish designer has not failed to impress, with reported new stocklists picking up her garments this season.

