If the failure of Lily Allen’s capsule for New Look to generate a buzz is anything to go by, people may be well over celebrity ‘designed’ clothing collections. However, Sienna Miller’s collection, twenty8twelve, may just be the exception to the rule. While in reality a capsule designed for Pepe Jeans it’s going to promoted as a unique label devoid of any brand associations. What’s more, it’s going to get its own store;
The Twenty8Twelve store is set to open in London’s Notting Hill in September reports WWD.
The Millers’ line will [also] be sold at Neiman Marcus and Bergdorf Goodman in the U.S., Holt Renfrew in Canada and Harvey Nichols and Matches in the U.K.
The label is being more heavily promoted at the moment, with previews for a number of people in the media, and Portfolio has managed a few snaps;
Source: Frillr and WWD.
