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Sienna Miller's label gets its own store
If the failure of Lily Allen's capsule for New Look to generate a buzz is anything to go by, people may be well over celebrity 'designed' clothing collections. However, Sienna Miller's collection, twenty8twelve, may just be the exception to the rule. While in reality a capsule designed for Pepe Jeans it's going to promoted as a unique label devoid of any brand associations. What's more, it's going to get its own store;
The Twenty8Twelve store is set to open in London's Notting Hill in September reports WWD.The label is being more heavily promoted at the moment, with previews for a number of people in the media, and Portfolio has managed a few snaps;The Millers' line will [also] be sold at Neiman Marcus and Bergdorf Goodman in the U.S., Holt Renfrew in Canada and Harvey Nichols and Matches in the U.K.
Source: Frillr and WWD.
Written: 11th May 2007 at 16.32
Comments: Click First look at Sienna Miller's fashion line to read comments.
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Authored by Daniel P Dykes.
Traditionalist and futurist are two of the labels applied to Daniel, but he's in on the joke. When it comes to fashion he's a futurist, keeping a look out for new trends and designers, and using Fashionising.com as a driving force for change in the fashion world. He's a traditionalist with most everything else, but that's the Brit in him.
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