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Sienna Miller's label gets its own store
Written by Daniel P Dykes
If the failure of Lily Allen's capsule for New Look to generate a buzz is anything to go by, people may be well over celebrity 'designed' clothing collections. However, Sienna Miller's collection, twenty8twelve, may just be the exception to the rule. While in reality a capsule designed for Pepe Jeans it's going to promoted as a unique label devoid of any brand associations. What's more, it's going to get its own store;
The Twenty8Twelve store is set to open in London's Notting Hill in September reports WWD.The label is being more heavily promoted at the moment, with previews for a number of people in the media, and Portfolio has managed a few snaps;The Millers' line will [also] be sold at Neiman Marcus and Bergdorf Goodman in the U.S., Holt Renfrew in Canada and Harvey Nichols and Matches in the U.K.
Source: Frillr and WWD.
Written: 11th May 2007 at 16.32
Comments: Click First look at Sienna Miller's fashion line to read comments.
Author
Written by Daniel P Dykes.
Traditionalist and futurist are two of the labels applied to Daniel, but he sees the two as being in perfect balance. With a keen eye on the future and his finger on the pulse he helps keep fashionisers everywhere ahead in the fashion stakes as Fashionising.com's lead fashion trend analyst. Believing that the late-2000s credit crisis will be ultimately good for fashion, Daniel sees a future for fashion where grounded in traditional values; where luxury fashion again comes to represent quality production as opposed to being solely label driven.
Currently based in Melbourne, Daniel is Fashionising.com's Editor in Chief and Chairman.