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Stella McCartney for Notify Jeans

Written by Daniel P Dykes.
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Having designed a collection for Target Australia, fashion designer Stella McCartney will reputedly next put her name to a line for Paris-based premium denim label Notify Jeans.

Still a rumour at this stage, if it goes ahead expect to see it as a part of Notify Jeans’ Summer 2008 collection.

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.