To say ManiaMania have build up something of a cultish following would not be inaccurate. The jewellery label’s quickly-established trademark of bohemian rawness and mystical themes is as clear cut and singular as their pieces are complex, and there couldn’t be a better face for the brand than Abbey Lee Kershaw – a walking personification of their style. For spring 2011/2012 their collection The Third Mind takes inspiration from Surrealism. In reading in-depth about those inspirations you get the sense that you’re peering into the fragmented Kaleidoscope of the design duo’s mind. Australian Melanie Kamsler and Tamila Purvis cite inspirations from Kenneth Anger to Anais Nin.
The range moniker pays homage to The Third Mind, a 1978 book and concept by William Burroughs and Brian Gysin, which showcased the ‘cut ups’ technique originating from the Surrealists – a form also adapted to film making by Kenneth Anger and Maya Deren. In this mode, unrelated texts and images where literally cut up and rearranged to form radical narratives and vistas.
The conceptual latticework of Andre Breton’s Surrealist Manifestos takes concrete form in the ‘Manifesto’ ring and cuff; the smoky vernacular, bohemian lifestyle and courage of erotic diarist Anais Nin are embedded in the pierced ‘Anais’ cuff, ring and pendant; ‘The Pleasure Dome’ ear cuff sites Kenneth Anger’s psyched out film ‘Inaugration of the Pleasure Dome’ (featuring Anais Nin); while ‘The Third Mind’ kaleidoscope neckpiece is functional and symbolic to the spliced juxtapositions of the Surrealist outlook.
If you’re feeling tripped out just from reading those descriptions, ponder no further on it; I figure you don’t need to understand the jewellery to enjoy it.
View more campaign imagery starring Abbey Lee Kershaw by clicking on the thumbnails above.