Yes, collaborations between stores, labels, and designers abound, but the fact that this collaboration is between a leading label, Comme des Garcons, and a band which split up almost 40 years ago, The Beatles, shows the continued relevancy of the latter in pop culture. And while we’re eager to see the handbags that will result from this collaboration, we’re most keen to see to what extent it will help revitalise 1960s and Brit pop fashion in 2010.
The enigmatic Rei Kawakubo has come together with plenty of unusual partners, but her latest collaboration just might beat all. It’s with The Beatles. Comme des Garcons and Apple Corps Ltd. – the London-based company that manages the legacy and musical catalog of the British band – are teaming up to launch a new collection of bags under The Beatles/Comme des Garcons label, with the first styles slated to debut mid-November at Dover Street Market, Kawakubo’s multi-brand emporium in London, and Gyre in Tokyo, with additional distribution to follow. While details were scarce at press time, the deal with Apple Corps is a long-term one, and could see Kawakubo also design other items such as T-shirts.
Source: WWD
