Elegantly Scant left no doubt as to their brand’s mission when they christened it: scant, yes; elegant, to a degree. Either way you don’t have to visit their website’s About page to know you’re in for lingerie – the kind of the lingerie that sits somewhere between classic and sexy. Also the kind that requires a model with a certain sort of air about her, an air that Australian model (and outright bombshell redhead) Tiah Eckhardt has made her own time and time again.
Luck for Elegantly Scant then that they too are Australian. So it is that Tiah Eckhardt is the face of their spring 2011 ad campaign, playing up to the ‘Desperate Housewives’ theme of the collection. A housewife seemingly desperate not to finish the house work, nor to stay in the stale surrounds of the house she finds herself in.
From sultrily cleaning the house in underwear unbecoming of the task to indulging in a spot of tennis, you can see all of Tiah’s housewife activities for Elegantly Scant by clicking on the thumbnails and browsing through the gallery.