Versace for H&M: short on hems

It’s rare these days for a designer/high street collaboration to cause much of a splash. It’s hardly a new concept, after all. But when the combination is a household name label like Versace, and the look book stars Abbey Lee Kershaw, it’s hard not to pay it some notice.

Catering to a young audience, the Versace for H&M collection rages with mini-hemmed party dresses. There’s ornate patterns in shiny sequins, studded leather, bright tropical palm prints. What you won’t find – much to the dismay of the true Versace fan – are any floor-length, thigh slit gowns. Perhaps they’re reserved for the fully-fledged Versace woman.

versace for h&m

Click the thumbnails for full pictures:
Abbey Lee Kershaw: Versace for H&M Look Book '11
Abbey Lee Kershaw: Versace for H&M Look Book '11
Abbey Lee Kershaw: Versace for H&M Look Book '11
Abbey Lee Kershaw: Versace for H&M Look Book '11
Abbey Lee Kershaw: Versace for H&M Look Book '11
Abbey Lee Kershaw: Versace for H&M Look Book '11
Abbey Lee Kershaw: Versace for H&M Look Book '11
Abbey Lee Kershaw: Versace for H&M Look Book '11
Abbey Lee Kershaw: Versace for H&M Look Book '11
Abbey Lee Kershaw: Versace for H&M Look Book '11
Abbey Lee Kershaw: Versace for H&M Look Book '11
Abbey Lee Kershaw: Versace for H&M Look Book '11
Abbey Lee Kershaw: Versace for H&M Look Book '11
Abbey Lee Kershaw: Versace for H&M Look Book '11
Abbey Lee Kershaw: Versace for H&M Look Book '11
Abbey Lee Kershaw: Versace for H&M Look Book '11

For the bold male customer Versace’s H&M offering also includes a range of men’s pieces in daring colours and prints. Somehow we expect the womenswear will be the bigger seller.

For the full Versace for H&M look book, starring Abbey Lee Kershaw, click on the gallery above.

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Author

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.