It’s rare these days for a designer/high street collaboration to cause much of a splash. It’s hardly a new concept, after all. But when the combination is a household name label like Versace, and the look book stars Abbey Lee Kershaw, it’s hard not to pay it some notice.
Catering to a young audience, the Versace for H&M collection rages with mini-hemmed party dresses. There’s ornate patterns in shiny sequins, studded leather, bright tropical palm prints. What you won’t find – much to the dismay of the true Versace fan – are any floor-length, thigh slit gowns. Perhaps they’re reserved for the fully-fledged Versace woman.
For the bold male customer Versace’s H&M offering also includes a range of men’s pieces in daring colours and prints. Somehow we expect the womenswear will be the bigger seller.
For the full Versace for H&M look book, starring Abbey Lee Kershaw, click on the gallery above.