Z Zegna shows men the way

In a recently penned autumn / fall 2011 fashion trend guide for men I detailed the adaption of relaxed tailoring and loose fitting clothes into the mainstream wardrobes of the fashion forwards. While the modern men’s suit remains all about a smart, masculine, slim cut, the inverse is becoming true of informal-wear: from casual trousers to sports jackets, the evolution of the men’s silhouette is becoming relaxed.

For an exploration of the relaxed and tailored as youthful, one needs look no further than Z Zegna’s autumn / winter 2011 campaign.

Click the thumbnails for full pictures:
Z Zegna A '11 Ad Campaign
Z Zegna A '11 Ad Campaign
Z Zegna A '11 Ad Campaign
Z Zegna A '11 Ad Campaign
Z Zegna A '11 Ad Campaign
Z Zegna A '11 Ad Campaign
Z Zegna A '11 Ad Campaign
Worked through everything from overcoats to trousers, Z Zegna join a growing list of fashion houses exploring the style, a list that also includes the likes of Dolce & Gabbana and Burberry Prorsum. Where others have been overt in adapting a relaxed fit, Z Zegna have instead opted for subtlety: trousers break gently, suit jackets tend towards 3 buttons with a looser-than-fashionable waist, and pleats prove their comeback.

You can see the full Z Zegna autumn / winter 2011 / 2012 campaign by clicking on the thumbnails above and browsing through the gallery.

 

 

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He was 5 when his teacher wrote on his report card “Daniel can’t sit still.” Taking it as a compliment, he’s been on the go ever since. Having flown over 590,000 kilometres in a single year (2012), he’s done much to push the boundaries of a fashioniser, always looking to fold one extra Tom Ford suit into his set of Samsonite cases and for one extra occasion to tie a tie for. As much an editor-at-large as he is Fashionising.com’s Editor-in-chief, when he's not travelling to all the fashion weeks his passports will allow him to, Daniel works on guiding this publication’s editorial and trend views. He is one of Fashionising.com’s co-founders.

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