Described as having the “mastery of Christian Dior and Madame Vionnet” 26 year old designer would like to share some fashion tips with all men. Complimenting Sean Combs and having him as a financial backer might seem a little skewed, but there are still some ideas to be gleaned.

2. You should always carry a handkerchief. It’s a courteous thing to have. If I’m out at night, I keep a handkerchief on hand for a lady.
5. Beautiful pyjamas are essential. The best are Sea Island cotton plaid ones from Turnbull & Asser.

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.