There are a number of things Zimmermann do well, as we’re reminded in the lead up to their Australia fashion week (MBFWA) showing (one I’m personally looking forward to) and with the release of their Resort 2012 campaign. One of their strengths is the ability to seamlessly mix glamour with understated cool in their collections, both swim and clothing. The other is the campaigns themselves.
The Resort collection’s campaign does precisely what a swim campaign should: grabs, visually, and stirs the aspirations of the viewer. It radiates with a steam room hotness, those times where nothing feels better than dampness on your skin and wearing less is most definitely more. But these are also pieces that translate to away from the pool and sauna, away, even, from the beach. We’ve no doubt many a Zimmermann bikini top will find it’s way above a peek of midriff as a crop top alternative, too.
The dominance of prints is something we expect will continue not just in Zimmermann’s collection but in swim trends going forwards. Those rich florals, exotic snakeskins, prints that somehow straddle the divide between toughness and femininity, are what this collection does best.
Photographed by Simon Lekias with styling and creative direction by Tamila Purvis and Emil Vrisakis, you can view the full Zimmermann Resort 2012 campaign at the gallery above. The campaign stars models Nicole Pollard and Lydia Collins.