Ayten Gasson: lingerie, the English way

The words French and lingerie are so often seen together that it’s easy to overlook the heritage of English lace in the lingerie making process. But enter Ayten Gasson, who uses Nottingham lace and new English lace to highlight “the traditional skills which the UK was once celebrated for.”

The mission of Gasson’s lingerie line is twofold: to create beautiful, luxurious lingerie pieces and to provide unwavering support to the UK fashion industry. With every piece produced in small production units in the UK, and an undeniably pretty autumn / winter 2012 collection, it seems she’s succeeding on both counts.

The autumn collection has an understated kind of appeal. Pieces are detailed with panels of lace, printed in floral silk, or trimmed with the odd little bow. But it’s not dripping in frills or overreaching on the glamour factor. The word rustic springs to mind, but that could be as much about the warmth of the campaign images – shot by Richard Bridge – as it is about the organic silks and English lace trims.

Starring model Rosanna Dimmick, you can view the full autumn / winter 2012 set of images from Ayten Gasson (aytengasson.com) by clicking on the thumbnails.

Also hit play above for a behind-the-scenes video of the shoot, directed by Alex Oliver.