Babydolls and French femininity: Jessica Choay

There are just not enough things in the world able to evoke romance and to whisper femininity quite like the entire concept of shooting for a lingerie campaign, envisioned by an emerging French designer, in one of the most beautiful cities in the world. Accordingly, Milan, the gorgeous Jovana Filipovic and Jessica Choay‘s utterly subtle collection of babydolls bring along a whole new meaning for quiet seductiveness.

jessica choay lingerie

Click the thumbnails for full pictures:
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign

Inspired by women and their bodies, Jessica Choay’s beautiful capsule collection is revealing, without giving away too much, and it’s playful without loosing sight of what lingerie is really about. What seems like a close projection of a Valentine’s Day fantasy turned reality, could in fact serve as pretext, subtext or even excuse for rediscovering delicacy or for getting back in touch with the purest form of sensuality.

And with the biggest celebration of love rapidly approaching, nothing can really top lingerie as a gift, not when that same lingerie, working both-ways as a present, effortlessly merges the classic elegance with a few of the more modern twists. Intimate, luxurious or sexy, find your own secret weapon by visiting www.carnetdemode.com. To view the full spring / summer ’13 campaign from Jessica Choay click on the thumbnails above.

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Author

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Shaped by all things beautiful and feminine, Nicoleta Parascan’s first steps towards entering the captivating world of fashion were taken somewhere around the young age of six, when she received her very own first fashion magazine. Discovering an entirely new universe, filled with pretty ladies and beautiful clothes, there was not much able to ever beat or compete with the fantasy land that was suddenly opening up. Surrounded by books, constantly thinking about the next best outfit, in search of a signature style and defined by a nostalgic calling towards the past, Nicoleta believes in taking chances, in destiny and in building her own path in life. When she’s not writing, you can easily find her playing with her cat, reading an old book, watching movies, exploring the city or blogging her own daily adventures.