There are just not enough things in the world able to evoke romance and to whisper femininity quite like the entire concept of shooting for a lingerie campaign, envisioned by an emerging French designer, in one of the most beautiful cities in the world. Accordingly, Milan, the gorgeous Jovana Filipovic and Jessica Choay‘s utterly subtle collection of babydolls bring along a whole new meaning for quiet seductiveness.

jessica choay lingerie

Click the thumbnails for full pictures:
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign
Jessica Choay Babydolls S/S '13 campaign

Inspired by women and their bodies, Jessica Choay’s beautiful capsule collection is revealing, without giving away too much, and it’s playful without loosing sight of what lingerie is really about. What seems like a close projection of a Valentine’s Day fantasy turned reality, could in fact serve as pretext, subtext or even excuse for rediscovering delicacy or for getting back in touch with the purest form of sensuality.

And with the biggest celebration of love rapidly approaching, nothing can really top lingerie as a gift, not when that same lingerie, working both-ways as a present, effortlessly merges the classic elegance with a few of the more modern twists. Intimate, luxurious or sexy, find your own secret weapon by visiting www.carnetdemode.com. To view the full spring / summer ’13 campaign from Jessica Choay click on the thumbnails above.

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