The Victoria’s Secret Designer Collection markets itself as being exquisite and delicate, two things their standard product ranges quite often are not. Sexy, colourful, playful – yes. But exquisite and delicate, no. So to distinguish the Designer Collection from the others, the marketing effort also has to be different. The campaigns and look books have to move away from the sexy, colourful and playful. It makes perfect sense, then, to cast a model like Barbara Palvin. Someone to whom the adjectives exquisite and delicate equally apply (if not more so).

victorias secret barbara palvin

Click the thumbnails for full pictures:
Victoria's Secret Designer Collection '12 Look Book
Victoria's Secret Designer Collection '12 Look Book
Victoria's Secret Designer Collection '12 Look Book
Victoria's Secret Designer Collection '12 Look Book
Victoria's Secret Designer Collection '12 Look Book
Victoria's Secret Designer Collection '12 Look Book
Victoria's Secret Designer Collection '12 Look Book
Victoria's Secret Designer Collection '12 Look Book
Victoria's Secret Designer Collection '12 Look Book
Victoria's Secret Designer Collection '12 Look Book
Victoria's Secret Designer Collection '12 Look Book
Victoria's Secret Designer Collection '12 Look Book
Victoria's Secret Designer Collection '12 Look Book
Victoria's Secret Designer Collection '12 Look Book
Victoria's Secret Designer Collection '12 Look Book
Victoria's Secret Designer Collection '12 Look Book

Thankfully in their softly beautiful campaign images of Barbara Palvin, Victoria’s Secret has managed to keep the rampant photoshopping in check, keeping Barbara’s natural beauty as much of a focus as the lingerie.

View the full 2012 Designer Collection from Victoria’s Secret at the gallery above.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.