Pin-up jeans by Benetton

There are no shortage of people out there who’ll tell you they’re sick of seeing the oft-disastrous outcomes of ill-fitting jeans. Vintage revival styles are one answer, especially where high waists demand coverage of areas other styles may not.

Benetton have cleverly created some jeans that not only play to the higher waisted cut, but that also tie in neatly with trends like 1950s fashion. They’re jeans that pay homage to the pin up and their marketing pitch is that they’re snug in such a way that enhances the body’s curves.

benetton pinup jeans

The range has two styles: Pin Up Shape and Pin Up Lift. The ‘lift’ style has “carefully designed heart shaped back yoke, engineered darts, double thin twins stitches and perfectly proportioned back pockets give your behind a magic lift and lengthen your legs by a few centimeters.”

benetton pinup jeans

Of the ‘shape’ style, which has a slight vintage flare: “Only you know that it is the secret slenderizing panel in the front of the jeans and the side zip closure that is holding you in, creating a sexy and sophisticated silhouette.”

benetton pinup jeans

We can’t yet say what they’re like in person but the concept and design are timely and clever.


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Written by .

Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for, where she serves as the publication's Editor.